Insights

What I see in projects, the questions they raise, and what I learn from them.

Applied AI
What AI can genuinely do in an SME today

Artificial intelligence is part of almost every business conversation, yet few companies know exactly what it can do for them today.
Applied AI
Why keeping a human in the loop isn't excessive caution, but a condition for success

When it comes to AI in a business, human validation is sometimes presented as a temporary step, to be removed once the system becomes reliable enough to operate on its own.
Applied AI
AI project in business: 8 questions to ask before you start

An AI project that starts with choosing a tool often starts on the wrong foot.

Recognise one of these questions?

If one of these topics sounds like something in your own project, describe your situation in a few lines and we can look at it together.