Insights
What I see in projects, the questions they raise, and what I learn from them.
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User experience
What digital marketing and business analysis have in common, from both sides of the equation
Marketing and business analysis are rarely considered together.
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User experience
Why the customer journey often gets lost between tools, and how to find it again
A customer rarely goes through a single touchpoint before buying.
Recognise one of these questions?
If one of these topics sounds like something in your own project, describe your situation in a few lines and we can look at it together.